One of many unexpected aspects of 2020 could have been the fresh importance of making a good first step toward residential tourism. I reached over to Olga Goncarova, Head of one’s Residential & Incoming Tourist Department at Lithuania Travel, to know exactly how they’ve got pivoted its option to suit this new pandemic-day and age.
The summertime tourist seasons has been a turbulent that – just how did you adjust your own strategy for an excellent pandemic world? Have your core locations shifted?
In my opinion it’s fair to say that the summer tourism year was distinctive from that we were used so you’re able to. Lithuania – as the almost every other Western european country – contains the biggest moves off visitors from overseas from inside the summertime. Truly the only change is the fact according to tourist statistics, we have an equal display out of domestic and you can inbound tourism. This means that 50 % of most of the people come from Lithuania and you will another half appear out-of foreign countries.
COVID-19 has called for us to display screen the situation within our top priority segments closely and you can adjust correctly. The latest ‘traveling bubble’ revealed involving the around three Baltic states on may 15 are step one when you look at the lifting lockdown for all of us, but there is managed to move on the business to focus on most other key places whenever they create their lockdowns and you will our company is proceeded because trends.
No-one understands when conversion usually recover however it is almost specific that it’ll not happen before 2021. Even though, we have been nevertheless dealing with concern areas – throwing online webinars, getting in touch with most significant trip operators who have been working with Lithuania until the pandemic, reminding her or him in the Lithuania, services in the market, enabling these to create the latest bundles, providing them with suggestions for the long run. Continue reading